According to Front Office Sports' Eric Fisher, the NFL is enlisting two of the biggest names in sports to promote flag football. Caitlin Clark and Serena Williams will attend the NFL owners' spring meetings in Palm Beach next week.
The NFL is bringing the WNBA superstar to its annual meeting next week in Palm Beach, Fla., to participate in a panel discussion on women's sports and the league's aspirations around flag football. Clark will participate in the session for NFL team owners and personnel along with tennis icon Serena Williams, former Giants quarterback and current front-office staffer Eli Manning, and Broncos co-owner Mellody Hobson.
Flag football is a key initiative for the NFL, and the sport has gained entry into the upcoming 2028 Summer Olympics in Los Angeles. It's also a critical youth participation initiative involving both boys and girls. The NFL has also shown keen interest in professional flag football teams for both men and women.
"Flag football is a high priority of ours. It's an opportunity for young women to participate in our game...and as we look forward, there definitely seems to be an appetite and interest in a professional flag league for both men and women," said NFL EVP Jeff Miller in response to a Front Office Sports question at a briefing previewing the meeting. "So it's a continuation of the growth in women's sports, and the role that the NFL can play in it."